Naturally, every business owner wants their business to
grow. When you’re trying to change anything about your business, or your
life for that matter—whether you want to gain more customers, increase
profits, improve your health, or whatever result you’re looking for—what
you’re really trying to do is create a new reality for yourself.
Let’s illustrate that by saying that you want to go from your current reality to a new reality.
The funny thing about reality, though, is that all
reality is perceived reality. Here’s what’s really happening when
you’re trying to grow your business or change your life…
1. Right now, you are living in what I call your Current Perceived Reality (CPR).
In your CPR, you have what you have, you know what you know, you do
what you do, and you are what you are. This is your Current Perceived
Reality—and to you, it is reality. It is your own little universe.
2. What you want is to be someplace else. That “someplace else” is what I call your New Desired Reality (NDR). In
this case, you want to grow your business. But it could just as easily
mean you want to change your health, your weight, your finances, your
relationships, your sphere of influence, or any number of other things.
3. Between your CPR and your NDR lies what I call your Belief Gap:
the space between where you perceive you are right now (your CPR) and
what it will be like when you arrive “someplace else” (your NDR).
Here’s a picture to illustrate what I’m talking about…
photo credit: Noah St. John
How big is your Belief Gap? That depends on how long
you’ve been in your CPR, how hard you think it will be to get to your
NDR, how many of your friends and employees tell you, “It’s impossible,”
when you tell them your dreams; and so on.
Bottom line? Your business may be failing because you
haven’t bridged your Belief Gap for the results you want and are working
so hard for.
Here are four ways to start bridging your Belief Gap starting today…
1. Use AFFORMATIONS
No, that’s not a typo. Afformations
are a new technology of the mind that immediately changes your
subconscious thought patterns from negative to positive. Afformations
use your brain’s “embedded presupposition factor” to change your
unconscious assumptions about what you can and can’t do (see #3 below).
Using Afformations has helped thousands of business
owners bridge their Belief Gap and add millions in new revenues while
working less and having more time off.
2. Ask yourself what you really want.
It’s true: You can’t get where you’re going if you don’t
know where that is. Ask yourself, “If time or money were no object,
what would I love to be, do, or have?” If the answer doesn’t frighten
you a little, you may not be asking big enough!
3. Challenge your assumptions.
You are continually forming assumptions about life and
your relationship to it. The problem is, many business owners assume
negative things like It’s too hard or If I haven’t done it by now, I’ll probably never do it.
If these are your unconscious assumptions, your actions
will be tentative, fearful, and anticipating failure—and your results
will be less than desirable.
Just because you’ve failed in the past does not make you
a “failure”. The simple fact that you’re reading this right now means
that you are far stronger than you think.
4. Take out your head trash.
Most business owners are constantly focused on what they don’t have and who they are not. I call this your head trash.
Imagine if every negative thought you had ever had was a
piece of trash in your home. Now imagine that you never took out the
trash. Your home would be pretty disgusting, wouldn’t it?
Take out your head trash and you’ll find that it’s a lot easier to breathe—literally!
Bottom line: Use Afformations, take out your head trash, and watch your business—and your life—change in amazing ways.
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